TDC: MAKE IT

THE BIG IDEA

At The Drink Cabinet, we believe every great idea deserves an opportunity.

Put simply Make it is an ideas incubator focused on the drinks and creative industries. We want to support the next generation of makers and shakers from across the globe by offering to invest our time and expertise, plus seed money to kickstart one winning idea.

If you’ve been sitting on a great idea and just don’t know how to Make it to the next stage, or if your new drinks-led venture needs some backing to Make it a reality, we’d love to hear from you.

Whether you’ve got an app, glassware, cool creative concept or even a – every idea deserves a chance to Make it happen!

HOW IT WORKS

Tell us all about your idea, and why it deserves our investment, by filling out an application form.

Closing date for round two entries is 30th November 2021
We’ll review all applications and shortlist our top contenders for the cash prize.
Finalists will be invited to present to The Drink Cabinet team
Just one idea will go on to win £500, but we’ll support all applicants we see potential in, drawing on our own expertise and our network of collaborators.
Make it will run throughout the year, and there is no limit on the number of times you can apply.
This is a no strings attached opportunity. The money and advice is there for you to use as you please!

ABOUT US

The Drink Cabinet was built on a passion for making great work: in the community, in collaboration, in the incubation and inception of great ideas. We’re all about working together to make the drinks industry what it is today.

Each day we work with great people and even greater ideas. Sometime they’re from small start-ups, and sometimes they’re from global names. Regardless of size or investment, we’re always on the look out for the next amazing idea that’ll challenge and change our industry for the better.

2020 was a year like no other. The world shut its doors in March, and no one was sure when they’d be open again. But behind these doors, we began to see magic; ideas, entrepreneurship, and a new-wave thinking spilling through the cracks and out into the empty streets, giving us hope for what would come next.