Global Conference

Experiential design for all ibhl global brands

The brief: To execute brand activations for International Beverage Holding’s Ltd.’s key spirit brands, to be presented to the company’s senior employees and delegates at their annual conference. 

What we did: Working around the company key initiatives and 2018 goals, we built bespoke activations for each spirit with a detailed event plan which involved; building two custom-made experiential bars; the installation of two of our previously made portable, branded bars; tailored furnishing and dressing of the area; point of Sale design and production; expert tastings; drink creation and hosting over the two-day event.  

The results: IBHL were introduced to unique new ways to activate their brands within key markets, in strategies that were integral in their 2018 marketing.