#OpinionsWelcome Activation

OFF-TRADE ACTIVATION, BAR BUILD & LOGISTICS

Brief: Laphroaig needed a mobile sampling space designed to create theatre around the #opinionsmatter campaign.

Thinking: Taking into account the purpose of the campaign and the reality of a sampling environment, we developed the concept of a sensory bar that would allow participants to explore the full and flavoursome world of Lahroaig.

What we did: We provided an efficient and effective way to broadcast the #opinionsmatter message, and gather real life feedback while doing so, building a bespoke Laphroaig bar in conjunction with a complementary sampling programme.

Over and above: We took on the mammoth task of building ten more sensory bars and touring them around Europe, ensuring that as many consumers as possible would have the opportunity to experience Laphroaig and share their opinions with the world…