POS DESIGN & ON-TRADE ACTIVATION: WICK IN A BOX

Our on-trade ambassadorial team works with Old Pulteney on a daily basis – promoting the whisky at events, trade shows and bars and restaurants nationally. We sought to create a marketing tool that truly showcases the brand – allowing our brand ambassadors to visually promote what the brand is about.

We subsequently created 'Wick in a Box' - a portable ambassadorial kit comprised of props and visual aids to help educate people about the whisky, the distillery and the town of Wick itself. This marketing piece allows our brand ambassadors to highlight the true essence of the whisky in an innovative, interactive manner.

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