NEW PRODUCT DEVELOPMENT AND LAUNCH: THE EAST INDIA COMPANY GIN

We developed and launched The East India Company's first, exclusive venture into the alcohol industry. The project was all-encompassing, with our team developing an activation strategy which took the product from a concept to its manifestation as a premium product launched in luxury retail and on-trade channels. Collaboratively, the entire team played a crucial role in the launch of the product on a national level, particularly in Scotland.

We generated a digital strategy for The East India Company Gin - implementing and currently managing this strategy via the brand's multiple social platforms. Included in this strategising and execution was the online build-up and launch of the spirit, as well as the creation of their brand voice and general digital image. Our creative team designed and built the brand's entire website, as well as designing and creating advocacy and education pieces. We produced promotional brand videography and drinks styling and photography - content that is utilised digitally and on varying marketing materials.

As part of the creation of hype around the upcoming brand, we undertook drinks creation and development, created East India Company signature serves, and conducted consumer and trade tastings. We designed and conducted market research, carried out trade-based focus groups, and made it our priority to identify leading venues across Scotland, ultimately securing these influential venues as stockists of the new product.

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