Luxury Department Store Installation

DESIGN AND INSTALLATION FOR THE MACALLAN IN THE WORLD-FAMOUS LUXURY DEPT STORE

Brief: To create an interactive brand experience that paralleled the high-end surroundings of The Macallan’s newly secured alcove within one of the UK’s most famous luxury department stores.

Thinking: The Macallan’s brand story centres on the six pillars, including their Spiritual Home and commitment to Exceptional Oak Casks. Our concept centred on telling that story of wood and Speyside whisky by engaging consumers through all five senses.

What we did: We conceived and crafted a sanctuary that reflected The Macallan’s core values, showcasing their Peerless Liquid in a refined and innovative style completely unique to them.

Over and above: To truly stand out in a hall full of luxury treasures and bring the distillery’s magic to life, we created an immersive audio-visual experience that allows visitors to experience the epic grandeur of the Scottish countryside through changing seasons. The store team were delighted with this addition to their environment, and the brand team were blown away by the originality and creativity of our experience experts.