how to tully

Drinks Strategy & Photography

Brief: Tullamore D.E.W. required training assets for their global teams, built around their brand story and ‘power of three’ messaging (triple still, blend and maturation).

Thinking: With a whole world of brand ambassadors to reach, it was clear Tullamore D.E.W. needed a comprehensive suite of assets to successfully convey every facet of their brand.

Solution: In response to the brief we delivered a global drinks strategy, ‘How To’ guide (training manual), a ‘Tully tool’ prototype bespoke gadget, drinks design and photography, a distillery production graphic, and a masterclass document for the Global Brand Ambassador.

Over and above: Recognising that there wasn’t a comprehensive brand story to work from, we built it for them. Access to brand documents gave us the foundations of the brand history, which we added to with stories from the distillery workers and Global Brand Ambassadors. In addition, we outlined Tullamore D.E.W.’s process, provenance, and product, making sure to highlight exactly what made them unique. We were able to use the story to give our suite of training assets consistency and authenticity.