We created and developed a concept for G’Vine Gin - ‘G’Vine Perspectives’ - a global bartender challenge and subsequent digital marketing campaign. The activation celebrated the unconventional and saw top bartenders, internationally, share videos of their own inspired G’Vine serves. This introduced on-trade influencers, and their networks, to the product – promoting the name within the industry and generating on-trade excitement around the brand.
We also rolled this concept out digitally, deriving a PR strategy, designing and implementing a social media marketing strategy, conducting website management and creating and maintaining brand-relevant digital channels. By doing so, we ensured that the brand was recognised globally.