WHO WE ARE

We are a collection of people, each with our own skills and characters, who share determination in providing clients with new and exciting brand solutions. Our team is immersed in the ever-changing, dynamic drinks industry, an intuitive connection that allows us to provide original, innovative and long-lasting services to clients. The Drink Cabinet is a melting pot of trade knowledge and creative energy - a fusion that produces invigorating and inspiring outcomes for those that we work with, locally and globally.

In 2012, Jason Crawley and Dylan Howarth founded The Drink Cabinet in Sydney Australia, successfully developing the agency into a multi award-winning consultancy and events company. In 2014, after an evening sharing ideas and drinking whisky with Andy Gemmell and Lauren Stewart, The Drink Cabinet UK was born, a sister to its Australian counterpart.

Born of passion and experience, The Drink Cabinet UK continues this level of expertise, pushing boundaries to ensure the highest quality of service in all things drinks related, from consultancy to conceptual development.

Working with the good folk at The Drink Cabinet, I felt as though I was working with old friends. They were fast, efficient and on the ball, while making everyone feel right at home. The Drink Cabinet are a company to watch, I've no doubt.

gaz regan - Bartender & bar/bartender writer


They are experts across their chosen disciplines. They have always over-delivered on whatever we have set out to achieve. The team is dedicated, focused, and adaptable. Their energy and passion is contagious. They are a rare outfit that are able to develop and refine a strategy, then deliver it tactically with distinction.

Jamie Walker - Commercial Director, The East India Company Gin Ltd.


MORE TESTIMONIALS

ANDY GEMMELL

DIRECTOR

LAUREN STEWART

DIRECTOR

ROD WYLLIE

CREATIVE DIRECTOR

KIRSTIE DICKENS

OFFICE MANAGER

REBECCA FORAN

ACCOUNT MANAGER

SHANNON JESS

MARKETING

LAUREN BAILLIE

MARKETING

ROMY BERITS

MARKETING

CHRISTIE HOWIESON

DESIGNER

HOPE DRUMMOND

DESIGNER

BEN LAING

DESIGNER

OLIVIER PASQUIER

SALES AMBASSADOR

EILIDH LITTLE

ACCOUNT MANAGER

PATRICK THORNTON

SOCIAL MEDIA MARKETING

TRACY MCGUIRE

SALES AMBASSADOR

SALLY KWOK

ACCOUNTS ASSISTANT

CAT MARKIE

PHOTOGRAPHY AND INTERIOR DESIGN

ALAN STEWART

LOGISTICS

ANNA BARR

INTERIOR DESIGNER

JOSH MCCARTNEY

ON-TRADE SPECIALIST

Andy has always maintained a passion for hospitality. In his early years, he worked in his uncle’s bars and clubs on the west coast of Scotland, and by twenty was successfully running two bars in his hometown of Greenock.

Moving on through several positions in the UK’s top bars - alongside hosting regular TV spots with BBC and STV - he went on to found Scotland’s first bar consultancy company, Liquid Assets. Liquid Assets specialised in high profile event bars, winning numerous awards within the trade. Andy progressed to global brand positions at Maxxium and Bacardi, before starting The Drink Cabinet with Lauren in 2014. He continues to influence and shape the drinks trade today, as a long-term contributor to The Herald and founder of national initiative The 100 - a Community Interest Company dedicated to improving Scotland’s hospitality industry.

 

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Lauren has worked in the hospitality and drinks industry for over 15 years, managing hotels, high volume restaurants and bars - nationally and internationally - before progressing into roles in business development, marketing and account management. As a creative thinker, she has always been involved in the arts, and was one third of a Community Interest Company trio, working and supporting Scottish artists and designers. Lauren is a self-professed workaholic and entrepreneur at heart, so is always involved in several projects, steered by her passion for hospitality and the drinks trade. She recently founded The 100 Scots with Andy and fellow key industry figures.

 

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Glasgow School of Art graduate, Rod, has over twenty years design agency experience, specialising in the drinks industry for the last fifteen years. Rod boasts an extensive background in roles and projects ranging from graphic and conceptual design to art direction, studio and account management. Rod heads up the creative team and is involved in every element of all projects, from design conception to final delivery.

 

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Working with a Michelin starred chef and other dedicated, passionate professionals inspired Kirstie to undertake a degree in Hospitality and Marketing at The Scottish Hotel School. Having excelled in management roles within the hospitality industry for over twenty years, Kirstie maintains an exceptional understanding of the on-trade and is ideally placed to undertake her role conducting The Drink Cabinet's studio management, office management, and events management.

 

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With a degree in Fashion Communication - and a background in PR, Events and Design - Rebecca started at The Drink Cabinet in Social Media Marketing, and now is one of our key account managers, handling multiple projects and liaising with a host of clients on a daily basis.

 

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Originally from a family working in the Speyside stills, Shannon has always had a passion and drive for promoting Scottish heritage and produce at an international level. Shannon started with The Drink Cabinet in 2015 as a Social Media intern and after taking time to study in France, and completing a Masters in Marketing & Languages, she is a back with the team assisting on marketing strategies and ongoing research and analysis.

 

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For the last two years, Lauren has been based within the Marketing team - creating brand voices, generating marketing strategies, copy writing, and developing digital campaigns. Her background working in hospitality, combined with her degree in Business and Management - specialising in Marketing and Digital Marketing - from the University of Glasgow, means that she’s able to successfully pull her skills, knowledge and interests into her role.

 

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After graduating with a degree in English Literature from the University of Glasgow, Romy discovered The Drink Cabinet on Instagram and got in touch about joining the team. A year later, she’s part of the Marketing team - undertaking roles from copy writing and content creation, to creating digital marketing strategies and social media analysis.

 

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With a degree in Communication Design - specialising in Graphic Design - from Glasgow School of Art, Christie is a multi-disciplined designer and creative thinker. She prides herself on her hands on approach to design and has a keen eye for detail.

Throughout her university career, her interests were focused upon food and drink, creating her own cookbook and confectionary range for her degree show. Christie is also the brains and the talent behind the incredible cake company, Cake Days a Week.

 

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Hope has a degree in Graphic Design for Digital Media from Glasgow Caledonian University, and was shortlisted for Glasgow Graphic Design Festival’s 2015 Live Project. With previous experience in a web design agency, Hope is a pivotal member of the creative team, applying her skill set across the board, from graphic design to interiors and experiential events. Hope also volunteers as an art teacher in her spare time.

 

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Having worked in bars since the age of eighteen, Ben has always maintained a passion for the drinks industry. Though his profession thus far has been predominantly hospitality related, his studies have been in the field of design. He is currently studying Product Design at Glasgow School of Art, bringing his applied design skills to The Drink Cabinet creative team.

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With a background in Marketing and international Project Management, Olivier has previously held brand positions with brands such as Moët Hennessy. Olivier is the London On-trade Sales Ambassador for Caorunn Gin, Old Pulteney Whisky and Hankey Bannister Whisky, with a role that sees him host brand education and tasting sessions, and develop and manage brand activations. He has many achievements including WSET Level 3, a Black Belt in Karate, as well as being an accomplished opera singer.

 

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Eilidh recently moved back to Glasgow after living in Toronto for five years, where she studied Advertising and Marketing Communications. Having worked in the hospitality industry for six years, her first hand knowledge within the on-trade lends itself well to her role as Account Manager, dealing with clients and ongoing on-trade projects.

 

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Patrick studied Fashion at London’s Central Saint Martins and Photography at Glasgow School of Art. With years of experience working in the hospitality industry, as well as within an in-house social media team, Patrick’s creative flair is a valuable asset to the Digital Marketing Team. As well as creating nationwide marketing strategies, Patrick also conducts and styles photography shoots, drawing on his expertise to work alongside the design and digital team on various projects.

 

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Having gained notable industry experience through bartending, training, bar managing, and running her own bar, Tracy is the On-trade Sales Ambassador for Caorunn Gin, Old Pulteney Whisky and Hankey Bannister Whisky, across Scotland and the North of England. From providing trade training, to creating events, and working on drinks development, Tracy possesses genuine enthusiasm for promoting Scottish hospitality and a true passion for Scottish spirits.

 

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Before joining The Drink Cabinet team, Sally obtained a First Class degree in Accountancy, whilst simultaneously working in hospitality. Exceptionally organised and proactive, Sally’s role as Accounts Assistant allows her to utilise her accountancy skill set, and tap into her industry experience. Her attention to detail is fundamental to the day-to-day running of The Drink Cabinet.

 

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Cat graduated with a First Class Honours degree in Interior & Environmental Design, before going on to work freelance for an architect, as well as working on private interior projects. She went on to complete her Masters in 2010, specialising in Photography at Glasgow School of Art. During her studies - and whilst working freelance - she has worked behind bars part-time, which marries well when designing bar interiors or shooting drinks for The Drink Cabinet.

 

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Alan boasts over thirty years experience in logistics, haulage, transportation and manufacturing - with previous roles ranging from mechanical engineering to project management. When collaborating with The Drink Cabinet, he manages on-site logistics, storage, project management, and design and construction, often meaning he will see a project right through from inception and design to the finished item.

 

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Anna - an expert in furnishings - freelances for The Drink Cabinet as an Interior Designer and Project Manager. She works with the team to style bars and restaurants, adding character, detail, and final touches to interior spaces.

 

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Josh is an integral member of The Drink Cabinet’s trade team. With over ten years’ hospitality experience, in both head-bartender and management roles, his understanding of global cocktail culture, and the ever-evolving drinks trends therein, is unrivalled.

 

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15 EAST CAMPBELL ST
GLASGOW G1 5DT

hello@thedrinkcabinet.co.uk
0771 434 0231